This is commonly known as Slender Velvet Bush, which is a most apt description of this interesting under-storey shrub. Lasiopetalum baueri has rusty coloured , furry new growth and pretty delicate pink flowers in Winter.
The dried flowers are long-lasting and have potential as a cut flower and the attractive foliage lasts for ages in a vase.
Lasiopetalum baueri grows into a dense shrub appriximately 1.5 metres high and the same across, it enjoys a well drained position with as little humidity as possible.
It can be grown amongst other low growing species to show off its unusual leaves, I especially like the way it contrasts with the Correa ablba on the left in the photo above.
There is also a prostrate form available which grows into a lovely dense mat, that does an excellent job of suppressing weeds. The prostrate form down like growing over gravel or rocks as opposed to mulch which breaking down and can cause fungal issues for this species.
Lasiopetalum baueri responds well to regular tip pruning after flowering, this will maintain its softly dense habit and stop it from getting too leggy and weak, which can always happen to quick growing species especially when planted in the shade.